Victor Hsu is the founder of new luxury sneaker brand FACTO. With the collection in it's first season, FACTO has been received with great success, selling in key stores around the world including at Level Shoes here in Dubai, as well as being showcased as part of this year's Sole DXB concept space Early Retirement.
We managed to speak with Victor Hsu who told us how his journey in shoes began, from Director of Marketing for JUMP to independently living in Japan and creating his brand. He delves into his upbringing, his education and his muses - the "slightly badass older gentlemen" of Tokyo.
I can pinpoint the exact moment I realized I had to create FACTO. It was before I had moved to Tokyo, that I went on a trip to a small, remote fishing village outside Kumamoto, called Amakusa. It was a very quaint place, famous for seafood and onsen (hot springs) and one night we paid a visit to the hotel bar, which aside from my friends and I, was completely empty, and it seemed to be the case our entire time there. Despite the fact that it seemed as though this bar rarely had any guests whatsoever in such a remote town, the bartender had somewhat of an impressive air about him.
I never liked the idea of looking like everyone else. I suppose in some regards, I've always been an outsider to some degree, having been born in the US but living in Taiwan for the first 5 years of my life. In essence, I never really had the option to look like everyone else and while it may have been difficult at times, it became something I grew to embrace as I developed a more personal sense of aesthetic.